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Case study #3: Location, 2 Columbus Circle

as part of On Display

Thu, May 9 / 7 pm

In 2008, MAD relocated from a Mid-town side street to 2 Columbus Circle. Historically the point from which all distances from New York are measured, Columbus Circle acts as both a magnet and a centripetal force, providing a lively public space where people of all types and generations mix. MAD’s decision to relocate to this emblematic site in New York City raised the museum’s profile overnight, giving it a bold physical presence in the urban fabric and a clear stake in the surrounding public space. How does MAD’s urban setting impact its role as a cultural aggregator and disseminator? 

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