Join MAD for an illuminating evening with visionary architectural designer Bill Sofield and design historian Daniella Ohad. The conversation will focus on Studio Sofield’s influential blending of architecture and interiors: introducing artisanal handwork to architecture, crafting the ultimate elegance, and designing the interiors for the much anticipated conversion of New York’s landmark Flatiron Building into private residences. 

The evening celebrates the recently released firm monograph Studio Sofield Works, which details a four-decade visual journey through historically significant buildings along with contemporary masterpieces, and on passion, transformation, and on the power of the detail. Copies of the book will be available for purchase. 

About the speakers 

 Co-founder of Studio Sofield with Emma O’Neill, Bill Sofield has brought unalloyed excitement to the practice of design and architecture, creating spaces that reshape the boundaries between art and craft, reality and fantasy, history and the present moment with exceptional elegance and wit. The Studio’s projects, which range from homes, retail experiences and hospitality to multistory apartment towers, invite us to connect—not only with each other, but with the places that bring us joy.

Daniella Ohad is a design historian, connoisseur, educator, curator, writer, talk show host, and influencer, who received her PhD degree from the Bard Graduate Center. Her commitment to modern design history includes extensive work in education in the fields of design culture; history and theory; interiors; material culture; collecting and connoisseurship; and the decorative arts. Her writings and critiques have been published in magazines and peer-review journals, helping to raise awareness of the significance of modern and contemporary design as cultural markers. Her podcast Designing the 21st Century presents visionary and influential figures who have shaped the design of the zeitgeist. She lives and works in New York City.