Press Room

Returning for its third season, MAD’s annual design program The Home Front: American Design Now will expand, for the very first time, into a physical exhibition titled After the Museum, on view from March 12 through June 9, 2013. Featuring a diverse group of unique design voices—with more than 30 individuals and collaboratives from New York City—After the Museum will transform MAD’s physical environment into a focal point for the design community to question and examine a museum’s role in shaping design’s past, present, and future.

After the Museum will stage and present a series of installations and more than 40 public programs—master classes, lectures, and special projects—that will examine the full breadth of the oscillating relationship between designers and cultural institutions. The second floor gallery will become a dynamic space, enlivened by ongoing installations by more than a dozen participants ranging from established architectural firms to experimental graphic design studios. Programs will also be presented on the second floor in a modular programming and educational space designed by Snarkitecture. The venue will host a variety of programs created by the often-underrepresented figures behind research and non-object-based design practices.

HIGHLIGHTS INCLUDE:

• Master classes with legendary graphic designer Stefan Sagmeister and renowned design gallerist Murray Moss.
• Snarkitecture’s design for the entry pavilion of 2012’s Design Miami—consisting of a group of modular seating works—will be presented in New York for the first time.
• Designers Aaron Anderson and Eric Timothy Carlson’s installation of the museum director’s office chair in the gallery will allow visitors to “be the director.”
• The LAB at Rockwell Group will exhibit Spacebrew, a software toolkit for choreographing interactive spaces.
• Graphic design studio REPLY will create “The Process Book,” a publication created live in the gallery. 
• The American Design Club (AmDC) will design and open AmDC Market, a pop-up shop on the museum’s seventh floor overlooking Columbus Circle and Central Park.
   

CURRENT PARTICIPANTS:

AIGA/NY

Aaron Anderson and Eric Timothy Carlson

Alexandra Lange

American Design Club

Are.na

BOFFO

CLOG

D-Crit at SVA

Fredericks & Mae

Garmento

JF & SON

Keetra Dean Dixon + JK Keller

The LAB at Rockwell Group

Leon Ransmeier

MatterMade

Murray Moss

Charlie O’Geen

Other Means

Project Projects

REPLY

Rich Brilliant Willing

ROLU

Pratt

Snarkitecture                       

Stefan Sagmeister

Superscript

Touch Gallery

Type@Cooper

Various Projects

Volume Gallery

Wanted Design

W/—Projects