In a world of growing social media networks with brands emerging daily, sharing your story has become an important part of running a small business. Your “about page” is just as valuable as the products you make. Talent is simply not enough these days. Connecting to your potential customers means opening your doors and allowing them to get to know you. In this afternoon seminar, uncover your selling points with exercises designed to connect you with your target market. Develop your brand identity and set yourself apart from the crowd by glorifying the best parts about you and your craft.