MAD will be open on Mon, May 6.

Taylor Swift: Storyteller

May 20, 2023–Mar 24, 2024

A Taylor Swift All-Access Pass is $20 and includes general admission to the Museum. Tickets to this special exhibition are timed entry and there are a limited number available each hour.Tickets are nonrefundable and there are no discounts.

Taylor Swift: Storyteller is a career-spanning look at the artistic reinventions of the 14-time GRAMMY Awardwinning artist who is one of the most prolific songwriters in history. Highlights include the cheerleader and ballerina ensembles from the award-winning music video for “Shake It Off” (2014); the red wedding dress and bellhop uniform from “I Bet You Think About Me (Taylor’s Version) (From The Vault),” which featured Miles Teller and was directed by Blake Lively (2021); and the sparkling ensemble from “Bejeweled” (2022), directed by Taylor Swift. Concert attire by couture fashion houses are featured along with props, jewelry, ephemera, and projections of music videos rounding out the exhibition. 

Taylor’s emotional songwriting is the catalyst for the captivating worlds she brings to life on stage and screen through exquisitely crafted costumes, inventive stage design, and imaginative iconography. Swift has discussed the pressures that female musicians feel to constantly alter their public images, and regularly addresses gender norms in her videos, performances, and public appearances. Whether dressed down in a flannel shirt and untamed hair or literally dazzling her audiences in head-to-toe Swarovski crystals, Taylor gives greater meaning to the palettes, textures, and depths of feeling expressed in her songwriting.

Book a Private Group Tour 

Led by our resident “Swiftie,” private guided tours for groups visiting Taylor Swift: Storyteller are a deep dive into the pop artist’s music history and the iconic fashion choices that bring her songcraft to life. Book your private tour today!   

  • All tours are booked on request, depending on availability. Advance reservations are strongly recommended.
  • $40 per person
  • There is a eight-person minimum to schedule a tour and tours can accommodate up to 25 participants.
  • Tours are approximately 30 minutes and include a Q&A with the guide.

To reserve and all other inquires, please email our visitor engagement manager Thais Bignardi at tours@madmuseum.org.

Funding for Taylor Swift: Storyteller is made possible by three ladies with a common thread in honor of Marian Burke.

“I Bet You Think About Me” video still: courtesy of TAS Rights Management

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