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SHOWROOM

JF & SON + Slow and Steady Wins the Race

Wed, Sep 12, 2012

Since 2007, the studio JF & SON has been probing the landscape of contemporary design through an experimental fashion practice. During its four-month residency at MAD, JF & SON will create Epic Failure, the studio’s first formal collection of projects exploring the effects of globalization, risk analysis, and sabotage of production processes. Through a series of tests, research projects, lectures, and films, Epic Failure will expand JF & SON’s explorations into the democratization of design; manufacturing in today’s climate; how the consumer relates to the design process; and above all, what new aesthetics can arise from all this.

For five days this fashion week, JF & SON collaborates with Slow and Steady Wins the Race to create a temporary show room presenting an early sampling of some of the apparel produced as part of Epic Failure.

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