Program Description

Many designers are taught the techniques to craft exemplary work, but not how to run a sustainable business. Join MAD for a series of afternoon-long seminar courses on the entrepreneurship of design studios.

Taking a hands-on approach to learning more about yourself, your craft and the various ways you can market merchandise to the public, each seminar gives an introduction to the many aspects of running a successful small business in today’s market. From creating a brand, marketing, pricing or building a pop-up shop, each afternoon lesson will include active learning as well as provide you with online resources to continue deepening understanding.

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