KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance. In the Netherlands, KLM comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM serves all its destinations using a modern fleet and employs over 32,000 people around the world. KLM is a leader in the airline industry, offering reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation. Air France and KLM and their partners Delta and Alitalia operate the biggest trans-Atlantic joint-venture with over 250 daily flights. KLM is a member of the global SkyTeam airline alliance, offering customers an extensive worldwide network. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.
KLM Royal Dutch Airlines is proud to be
the Official Airline of MAD
KLM Royal Dutch Airlines is proud to be the Official Airline of MAD.
As a leading global carrier, KLM Royal Dutch Airlines regularly partners with top Dutch creative talent to enhance the customer experience and bring style, comfort, and sustainability to all aspects of its aircraft.
KLM teamed up recently with top Dutch designer Hella Jongerius to introduce a brand-new atmosphere, furnishings and style in World Business Class with full-flat seats and in Economy class offering more legroom, wider video screens and enhanced inflight entertainment system. Her vision touches every aspect of the new cabins, with colors and textiles that promote calm and comfort at any altitude. In the spirit of her earlier work and her design philosophy, Hella Jongerius found opportunities in KLM’s own corporate traditions such as the company’s distinctive color palette and sustainable materials.
World renowned Dutch designer Marcel Wanders was also commissioned by KLM to create porcelain, glassware, cutlery, and all tray accessories to embrace the KLM "journey of inspiration" for its World Business Class passengers. The on-board tableware is not only distinctive - the choice of lighter weight materials also means that the aircraft burns less fuel, supporting lower CO2 emissions.
The innovative and quirky trademarks of Dutch design found in World Business Class reflect KLM’s brand philosophy: taking pride in sustainability, stellar customer service, and being “typically Dutch.”
"Making off" with Hella Jongerius
MAD Visionary Marcel Wanders discusses a design project for KLM Royal Dutch Airlines
Design (Holland. The Original Cool.)