past exhibitions

Simply Droog 10 + 3 Years of Creating Innovation and Discussion

September 21, 2006 - January 14, 2007

Droog Design, a design collective set up in 1993 by Gijs Bakker and Renny Ramakers, incorporates the work of an international cadre of contemporary designers working with low-cost industrial or recycled materials. In Dutch, droog means “dry” (as in "dry wit"), and unadorned or simple. The Droog Design collection is now a broad assembly of international designs that are plain and practical, including more than 150 diverse objects whose only criteria is that they must be informed by cultural developments and by the designer’s intuition.

Droog is not a style. It is a brand and a mentality, a curatorial collection of exclusive products, a congenial pool of designers, a distributed statement about design as cultural commentary, a medium, working with cutting edge designers and enlightened clients. Organized by Droog, this exhibition reveals the humor, soul, meaning and content of this group of innovative designers. It has already traveled to numerous venues throughout Europe. After its North American premiere at MAD, the exhibition will travel throughout North and South America.

For the Simply Droog exhibition resource packet for teachers, click here.

Simply droog – 10 + 3 years of creating innovation and discussion was made possible with support from Barry Friedman, the Consulate General of the Netherlands in New York, the Mondriaan Foundation, Amsterdam, and Oldcastle Glass, Inc.
Tejo Remy, Chest of Drawers, 1991
Used drawers, maple
47 1/4 x 43 1/3 x 23 3/4 in.